SELECTION STARTS NOW
TIER ONE ASSETS REQUIRED
JOIN OUR TEAM
FORTITUDE
Our consultants have learned the value of fortitude through years of tier one military operations. They now mentor business founders and leaders on how to deploy these values throughout their organisation.
Noun
[faw-tuh-tyood]
Courage in pain or adversity.
Military Lesson
Fortitude in the military is essential for withstanding high-pressure, life-threatening situations. Soldiers often face overwhelming odds, limited resources, and harsh conditions, requiring unwavering resilience to hold positions or continue missions. This steadfastness not only ensures survival but also inspires confidence among allies, leading to eventual victory—even when the immediate outlook seems bleak.
Business Understanding
In business, fortitude is critical for navigating crises that can threaten reputation or financial stability. By staying committed to values and making difficult choices, such as prioritising consumer safety over short-term profit, companies can regain public trust and emerge stronger. This resilience allows businesses to endure setbacks and establish lasting credibility in their industries.
Fortitude Transcript
Whatever happens, fortitude is what carries you through your most challenging moments.
It's the strength to stand firm when everything around you feels uncertain and the resilience, to keep going when others might quit.
With fortitude, you can not only survive the toughest challenges, but emerge stronger, more capable, and ready for whatever comes next.
Implementing
Into Your Business
Below we outline a few key steps to begin strengthening your fortitude.
Case Studies
Explore some well-known and covert implementations of Fortitude within all environments.
Challenge
In the early 2000s, Netflix’s DVD rental business was profitable, but the rise of digital technology demanded a risky shift to streaming. Moving to this new model required major investments and fortitude, as it posed financial risks and met resistance internally and externally.
